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Personal Branding 101 - How To Manage Your Personal Brand On-Line

It is becoming increasingly important to be found on-line when people are searching for you especially when you are looking for a new career opportunity.

But how can you build your personal profile on-line without having to build your own website or author your own blog?

Employers and recruiters alike are turning to the search engines and social networking sites to search for candidates and to check what it says on-line about candidates they are considering for jobs.

Your goal is to ensure that what ever people find about you online reflects how you want to be known. So do take care if you are uploading photographs and writing about places you have been and things you have done that you would rather not be found by prospective employers.

It is vital that you manage your digital footprint. Think about the search engines effectively being an online reference check.

If you do want to make sure that you are found when someone searches for you online then I highly recommend that you use the low cost tool Ziggs.com which provides an excellent template that you can use to create a career portfolio and allows you to provide information to supplement your CV or resume.

Ziggs is especially useful as with their paid for service which is very inexpensive, they also guarantee that your name will come up at the top of the search engines so you will make sure that who ever is looking for you will find you.

Do not leave your on-line identity to chance. A little time and a small investment in building your personal brand on-line will enhance your reputation.


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